our process

We are a full service wedding floral design studio designing and producing wedding party, ceremony and reception flowers and installations in New York City and the tri-state area.

Being hired to design and produce the decor for such an important day in our clients' lives is an honor - and so we take wedding flowers seriously. Our goal is not simply to help make your wedding beautiful, but to make it intimate, so that it reflects you as a couple. So while there is of course a huge amount of creativity involved, we feel that listening and interpreting are equally important. The point of your wedding decor after all, is that it should help celebrate you as a couple, to allow your guests to fully and specifically celebrate the merging of your lives.

For this reason we begin by learning about you and your partner's story: how and where you met, where you are from, your interests, etc. and then listen to your vision, your style, and of course your wish-list. Filtering all that through our studio, we produce a plan for your wedding flowers which we then fine tune together if you choose to work with us.

Because beautiful and meaningful decor requires communication between the couple and the florist, there is no limit to communication. Once we have agreed to work together, we encourage you to continue to send pictures of decor you love, pictures of your dress, pictures of palettes that appeal to you to keep the dialogue going.

 photo | City Love Photography

photo | City Love Photography

Because we believe so wholeheartedly in communication, collaboration, a full creative process, we don't off full consulting for a quick bridal bouquet and a few table centerpieces. We are the designers to come to if you want to be heard, if you want a lot of passion, thought, and creativity poured into wedding decor. We are floral designers who do not simply churn out wedding after wedding - but treat each one as a unique affair, bringing to it our fresh and inspired vision.

For those with smaller budgets, we recognize that not everyone has the budget for a fully custom wedding, and for this reason, we offer a few wedding packages with Sound River Studios, for cost-effective decor that works in that particular space and that is unique enough that it doesn't compromise our originality.

Thank you for reading and congratulations on your engagement! We look forward to hearing about your dream wedding----   
                                                                                                                                                                                                              Alex & Co.